Branding: Julie Ann Photos

Julie Ann Photos
Re-Brand & Identity

With this rebrand Julie wanted to move away from her dark non-family friendly identity, CreepShow Julie Photography, and toward a more family friendly identity, Julie Ann Photos. Julie wanted to stay away from using icons that were blatantly related to photography. So, instead of using a camera or camera shutter in the logo, I decided to use an 'eye'.  It symbolizes sight and capturing without being super obvious that it is photography related. I also, wanted to capture Julie's personality with the logo by making it a little more handmade and unique. Because lets be honest you don't change your personality when you rebrand, you just make it more refined. The handmade looking text makes the logo unique and a bit rough while still being polished and professional.